Coverart for item
The Resource Integrated branding : becoming brand-driven through companywide action, F. Joseph LePla, Lynn M. Parker

Integrated branding : becoming brand-driven through companywide action, F. Joseph LePla, Lynn M. Parker

Label
Integrated branding : becoming brand-driven through companywide action
Title
Integrated branding
Title remainder
becoming brand-driven through companywide action
Statement of responsibility
F. Joseph LePla, Lynn M. Parker
Creator
Contributor
Subject
Language
eng
Action
Committed to retain
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
LePla, F. Joseph
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
L47 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
Parker, Lynn M.
http://library.link/vocab/subjectName
Brand name products
Label
Integrated branding : becoming brand-driven through companywide action, F. Joseph LePla, Lynn M. Parker
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
40644959
Dimensions
24 cm
Extent
xiv, 299 p.
Isbn
9781567202380
Isbn Type
(alk. paper)
Lccn
99010385
Other physical details
ill.
Label
Integrated branding : becoming brand-driven through companywide action, F. Joseph LePla, Lynn M. Parker
Publication
Bibliography note
Includes bibliographical references and index
Control code
40644959
Dimensions
24 cm
Extent
xiv, 299 p.
Isbn
9781567202380
Isbn Type
(alk. paper)
Lccn
99010385
Other physical details
ill.

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