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The Resource Intellectual property branding in the developing world : a new approach to non-technological innovations, Tshimanga Kongolo

Intellectual property branding in the developing world : a new approach to non-technological innovations, Tshimanga Kongolo

Label
Intellectual property branding in the developing world : a new approach to non-technological innovations
Title
Intellectual property branding in the developing world
Title remainder
a new approach to non-technological innovations
Statement of responsibility
Tshimanga Kongolo
Creator
Author
Subject
Language
eng
Summary
"[This book] identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world."--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Kongolo, Tshimanga,
Illustrations
illustrations
Index
index present
LC call number
K1569
LC item number
.K665 2019
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge research in intellectual property
http://library.link/vocab/subjectName
  • Brand name products
  • Intellectual property
  • Brand name products
  • Intellectual property
  • Developing countries
Label
Intellectual property branding in the developing world : a new approach to non-technological innovations, Tshimanga Kongolo
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Conceptual framework
  • Intellectual property trends in the developing world from 2011 to 2016 based on income status
  • Non-technological innovations and intellectual property in the developing world
  • Branding of local products in diverse industries in the developing world
  • Branding innovations in the developing world
  • General conclusion
Control code
1083355487
Dimensions
25 cm
Extent
xv, 135 pages
Isbn
9781138298965
Lccn
2019003448
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1083355487
Label
Intellectual property branding in the developing world : a new approach to non-technological innovations, Tshimanga Kongolo
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Conceptual framework
  • Intellectual property trends in the developing world from 2011 to 2016 based on income status
  • Non-technological innovations and intellectual property in the developing world
  • Branding of local products in diverse industries in the developing world
  • Branding innovations in the developing world
  • General conclusion
Control code
1083355487
Dimensions
25 cm
Extent
xv, 135 pages
Isbn
9781138298965
Lccn
2019003448
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1083355487

Library Locations

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      32.771471 -117.187496
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