Coverart for item
The Resource John Vassos : industrial design for modern life, Danielle Shapiro

John Vassos : industrial design for modern life, Danielle Shapiro

Label
John Vassos : industrial design for modern life
Title
John Vassos
Title remainder
industrial design for modern life
Statement of responsibility
Danielle Shapiro
Title variation
Industrial design for modern life
Creator
Author
Subject
Genre
Language
eng
Summary
"What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans. In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it. Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life."--
Assigning source
Provided by publisher
Biography type
individual biography
Cataloging source
N$T
http://library.link/vocab/creatorDate
1968-
http://library.link/vocab/creatorName
Shapiro, Danielle
Government publication
government publication of a state province territory dependency etc
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Vassos, John
  • RCA Corporation
  • Vassos, John
  • RCA Corporation
  • Industrial designers
  • Illustrators
  • Industrial design
  • ARCHITECTURE
  • ARCHITECTURE
  • BIOGRAPHY & AUTOBIOGRAPHY
  • ART
  • CRAFTS & HOBBIES
  • Illustrators
  • Industrial design
  • Industrial designers
  • United States
Label
John Vassos : industrial design for modern life, Danielle Shapiro
Instantiates
Publication
Copyright
Note
Based on the author's thesis (Ph. D.)--Department of Art History and Communications Studies at McGill University. 2005
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Creating design we can live with -- 1. Drawing modernity : advertising and book illustrations -- 2. Becoming an industrial designer -- 3. Modernizing the home through radio -- 4. Designed for electricity : Vassos's architectural interiors -- 5. Vassos and RCA : money, media, and modernism -- 6. The TRK-12 : RCA's first mass-marketed television receiver -- 7. John Vassos in postwar America -- Conclusion: The legacy of John Vassos
Control code
ocn946725431
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781452954318
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
40025926516
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt1bmdt4j
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)946725431
Label
John Vassos : industrial design for modern life, Danielle Shapiro
Publication
Copyright
Note
Based on the author's thesis (Ph. D.)--Department of Art History and Communications Studies at McGill University. 2005
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Creating design we can live with -- 1. Drawing modernity : advertising and book illustrations -- 2. Becoming an industrial designer -- 3. Modernizing the home through radio -- 4. Designed for electricity : Vassos's architectural interiors -- 5. Vassos and RCA : money, media, and modernism -- 6. The TRK-12 : RCA's first mass-marketed television receiver -- 7. John Vassos in postwar America -- Conclusion: The legacy of John Vassos
Control code
ocn946725431
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781452954318
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
40025926516
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt1bmdt4j
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)946725431

Library Locations

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      32.771354 -117.193327
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