The Resource Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers
Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers
Resource Information
The item Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture." "Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry."--Jacket
- Language
- eng
- Extent
- 1 online resource (322 pages)
- Contents
-
- Affirmative action and the search for white collars
- 5.
- The golden age
- Epilogue
- Notes
- Index
- Acknowledgments
- Introduction
- 1.
- The rise of Black consumer marketing
- 2.
- The Jackie Robinsons of advertising and selling
- 3.
- Civil rights and the advertising industry
- 4.
- Isbn
- 9780812203851
- Label
- Madison Avenue and the color line : African Americans in the advertising industry
- Title
- Madison Avenue and the color line
- Title remainder
- African Americans in the advertising industry
- Statement of responsibility
- Jason Chambers
- Title variation
- African Americans in the advertising industry
- Subject
-
- Advertising -- United States -- History
- African American consumers
- African American consumers
- African Americans and mass media
- African Americans and mass media
- African Americans in advertising
- Advertising
- Electronic books
- HISTORY -- United States -- 20th Century
- History
- United States
- African Americans in advertising
- Language
- eng
- Summary
- "For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture." "Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry."--Jacket
- Cataloging source
- E7B
- http://library.link/vocab/creatorName
- Chambers, Jason
- Illustrations
-
- illustrations
- facsimiles
- Index
- index present
- Language note
- In English
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- EBL-Schweitzer
- http://library.link/vocab/subjectName
-
- Advertising
- African American consumers
- African Americans and mass media
- African Americans in advertising
- HISTORY
- Advertising
- African American consumers
- African Americans and mass media
- African Americans in advertising
- United States
- Label
- Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers
- Bibliography note
- Includes bibliographical references (pages 273-306) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Affirmative action and the search for white collars
- 5.
- The golden age
- Epilogue
- Notes
- Index
- Acknowledgments
- Introduction
- 1.
- The rise of Black consumer marketing
- 2.
- The Jackie Robinsons of advertising and selling
- 3.
- Civil rights and the advertising industry
- 4.
- Control code
- ocn802058520
- Dimensions
- unknown
- Extent
- 1 online resource (322 pages)
- Form of item
- online
- Isbn
- 9780812203851
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Note
- JSTOR
- Other control number
- 10.9783/9780812203851
- Other physical details
- illustrations, portraits, facsimiles
- http://library.link/vocab/ext/overdrive/overdriveId
- 22573/ctt35gkx9
- Specific material designation
- remote
- System control number
- (OCoLC)802058520
- Label
- Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers
- Bibliography note
- Includes bibliographical references (pages 273-306) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Affirmative action and the search for white collars
- 5.
- The golden age
- Epilogue
- Notes
- Index
- Acknowledgments
- Introduction
- 1.
- The rise of Black consumer marketing
- 2.
- The Jackie Robinsons of advertising and selling
- 3.
- Civil rights and the advertising industry
- 4.
- Control code
- ocn802058520
- Dimensions
- unknown
- Extent
- 1 online resource (322 pages)
- Form of item
- online
- Isbn
- 9780812203851
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Note
- JSTOR
- Other control number
- 10.9783/9780812203851
- Other physical details
- illustrations, portraits, facsimiles
- http://library.link/vocab/ext/overdrive/overdriveId
- 22573/ctt35gkx9
- Specific material designation
- remote
- System control number
- (OCoLC)802058520
Subject
- Advertising -- United States -- History
- African American consumers
- African American consumers
- African Americans and mass media
- African Americans and mass media
- African Americans in advertising
- Advertising
- Electronic books
- HISTORY -- United States -- 20th Century
- History
- United States
- African Americans in advertising
Genre
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Madison-Avenue-and-the-color-line--African/wQuCuplqPRA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Madison-Avenue-and-the-color-line--African/wQuCuplqPRA/">Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Madison-Avenue-and-the-color-line--African/wQuCuplqPRA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Madison-Avenue-and-the-color-line--African/wQuCuplqPRA/">Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
