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The Resource Marketing and public relations practices in college libraries, compiled by Anita Rothwell Lindsay

Marketing and public relations practices in college libraries, compiled by Anita Rothwell Lindsay

Label
Marketing and public relations practices in college libraries
Title
Marketing and public relations practices in college libraries
Statement of responsibility
compiled by Anita Rothwell Lindsay
Contributor
Subject
Language
eng
Summary
Publisher's description: Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminishing financial resources, distinguishing the library from other information service providers, increasing awareness of library resources and services, and communicating the value of the profession. This CLIP Note presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing. This volume will be invaluable in assisting libraries that are considering initiating, expanding, or evaluating campaigns. Selected bibliography
Cataloging source
DLC
Illustrations
illustrations
Index
no index present
LC call number
Z716.3
LC item number
.M285 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Lindsay, Anita Rothwell
Series statement
CLIP notes
Series volume
#34
http://library.link/vocab/subjectName
  • Academic libraries
  • Academic libraries
  • Library surveys
Label
Marketing and public relations practices in college libraries, compiled by Anita Rothwell Lindsay
Instantiates
Publication
Bibliography note
Includes bibliographical references
Control code
55534856
Dimensions
28 cm
Extent
ix, 182 p. ;
Isbn
9780838982952
Isbn Type
(alk. paper)
Lccn
2004012376
Other physical details
ill.
Label
Marketing and public relations practices in college libraries, compiled by Anita Rothwell Lindsay
Publication
Bibliography note
Includes bibliographical references
Control code
55534856
Dimensions
28 cm
Extent
ix, 182 p. ;
Isbn
9780838982952
Isbn Type
(alk. paper)
Lccn
2004012376
Other physical details
ill.

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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