Coverart for item
The Resource Marketing challenges : cases and exercises, [edited by] Christopher H. Lovelock, Charles B. Weinberg

Marketing challenges : cases and exercises, [edited by] Christopher H. Lovelock, Charles B. Weinberg

Label
Marketing challenges : cases and exercises
Title
Marketing challenges
Title remainder
cases and exercises
Statement of responsibility
[edited by] Christopher H. Lovelock, Charles B. Weinberg
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
no index present
LC call number
HF5415
LC item number
.M29747 1985
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Lovelock, Christopher H
  • Weinberg, Charles B
Series statement
McGraw-Hill series in marketing
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Marketing challenges : cases and exercises, [edited by] Christopher H. Lovelock, Charles B. Weinberg
Instantiates
Publication
Control code
11599355
Dimensions
25 cm
Extent
xix, 665 p.
Isbn
9780070387867
Lccn
84028950
Other physical details
ill.
Label
Marketing challenges : cases and exercises, [edited by] Christopher H. Lovelock, Charles B. Weinberg
Publication
Control code
11599355
Dimensions
25 cm
Extent
xix, 665 p.
Isbn
9780070387867
Lccn
84028950
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...