The Resource Marketing to generation X, Karen Ritchie
Marketing to generation X, Karen Ritchie
Resource Information
The item Marketing to generation X, Karen Ritchie represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing to generation X, Karen Ritchie represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xi, 177 p.
- Contents
-
- How I got started
- Why bother?
- What did we do to deserve them?
- Diversity reigns!
- Mass media: the wonder years
- Growing up X: rumor, scandal, and trash TV
- Interactivity and the new media --Consumer behavior: choosing brand X
- Future X: implications for marketing
- The future of advertising
- Isbn
- 9780029265451
- Label
- Marketing to generation X
- Title
- Marketing to generation X
- Statement of responsibility
- Karen Ritchie
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Ritchie, Karen
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Marketing
- Young consumers
- Generation X
- Label
- Marketing to generation X, Karen Ritchie
- Bibliography note
- Includes bibliographical references (p. 169-171) and index
- Contents
- How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media --Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising
- Control code
- 31206877
- Dimensions
- 24 cm
- Extent
- xi, 177 p.
- Isbn
- 9780029265451
- Lccn
- 94036209 //r94
- Other physical details
- ill. :
- Label
- Marketing to generation X, Karen Ritchie
- Bibliography note
- Includes bibliographical references (p. 169-171) and index
- Contents
- How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media --Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising
- Control code
- 31206877
- Dimensions
- 24 cm
- Extent
- xi, 177 p.
- Isbn
- 9780029265451
- Lccn
- 94036209 //r94
- Other physical details
- ill. :
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Marketing-to-generation-X-Karen-Ritchie/zzvq-cgfIfY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Marketing-to-generation-X-Karen-Ritchie/zzvq-cgfIfY/">Marketing to generation X, Karen Ritchie</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Marketing-to-generation-X-Karen-Ritchie/zzvq-cgfIfY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Marketing-to-generation-X-Karen-Ritchie/zzvq-cgfIfY/">Marketing to generation X, Karen Ritchie</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
