Coverart for item
The Resource Marketing to generation X, Karen Ritchie

Marketing to generation X, Karen Ritchie

Label
Marketing to generation X
Title
Marketing to generation X
Statement of responsibility
Karen Ritchie
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Ritchie, Karen
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Young consumers
  • Generation X
Label
Marketing to generation X, Karen Ritchie
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 169-171) and index
Contents
How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media --Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising
Control code
31206877
Dimensions
24 cm
Extent
xi, 177 p.
Isbn
9780029265451
Lccn
94036209 //r94
Other physical details
ill. :
Label
Marketing to generation X, Karen Ritchie
Publication
Bibliography note
Includes bibliographical references (p. 169-171) and index
Contents
How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media --Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising
Control code
31206877
Dimensions
24 cm
Extent
xi, 177 p.
Isbn
9780029265451
Lccn
94036209 //r94
Other physical details
ill. :

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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