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The Resource Measuring psychological responses to media messages, edited by Annie Lang

Measuring psychological responses to media messages, edited by Annie Lang

Label
Measuring psychological responses to media messages
Title
Measuring psychological responses to media messages
Statement of responsibility
edited by Annie Lang
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
P96.P75
LC item number
M33 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Lang, Annie
Series statement
LEA's communication series
http://library.link/vocab/subjectName
Mass media
Label
Measuring psychological responses to media messages, edited by Annie Lang
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang
Control code
30624031
Dimensions
24 cm
Extent
x, 244 p.
Isbn
9780805807172
Isbn Type
(acid-free paper)
Lccn
94021911
Other physical details
ill.
Label
Measuring psychological responses to media messages, edited by Annie Lang
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang
Control code
30624031
Dimensions
24 cm
Extent
x, 244 p.
Isbn
9780805807172
Isbn Type
(acid-free paper)
Lccn
94021911
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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