Coverart for item
The Resource Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken

Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken

Label
Measuring up : how advertising affects self-image
Title
Measuring up
Title remainder
how advertising affects self-image
Statement of responsibility
Vickie Rutledge Shields with Dawn Heinecken
Creator
Contributor
Subject
Genre
Language
eng
Summary
Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture
Action
digitized
Cataloging source
OCLCE
http://library.link/vocab/creatorName
Shields, Vickie Rutledge
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Language note
In English
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Heinecken, Dawn
http://library.link/vocab/subjectName
  • Gender identity in mass media
  • Advertising
  • Semiotics
  • Identité sexuelle dans les médias
  • Publicité
  • Sémiotique
  • SOCIAL SCIENCE
  • Advertising
  • Gender identity in mass media
  • Semiotics
Label
Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken
Instantiates
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references (pages 187-195) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Weighing in and measuring up
  • 6.
  • Elizabeth's story
  • 7.
  • Differences within gender : manufacturing distance
  • 8.
  • Interventions and changes
  • 9.
  • Final thoughts
  • 1.
  • Theory and method
  • 2.
  • Stereotypes and body parts : advertising content
  • 3.
  • What do ads teach us about gender
  • 4.
  • Signs of the times : a semiotics of gender ads
Control code
ocn606679557
Dimensions
unknown
Extent
1 online resource (xvi, 206 pages)
Form of item
online
Isbn
9780812204025
Level of compression
  • lossless
  • lossy
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
10.9783/9780812204025
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt35f153
Reformatting quality
  • preservation
  • access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)606679557
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Measuring up : how advertising affects self-image, Vickie Rutledge Shields with Dawn Heinecken
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references (pages 187-195) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Weighing in and measuring up
  • 6.
  • Elizabeth's story
  • 7.
  • Differences within gender : manufacturing distance
  • 8.
  • Interventions and changes
  • 9.
  • Final thoughts
  • 1.
  • Theory and method
  • 2.
  • Stereotypes and body parts : advertising content
  • 3.
  • What do ads teach us about gender
  • 4.
  • Signs of the times : a semiotics of gender ads
Control code
ocn606679557
Dimensions
unknown
Extent
1 online resource (xvi, 206 pages)
Form of item
online
Isbn
9780812204025
Level of compression
  • lossless
  • lossy
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
10.9783/9780812204025
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt35f153
Reformatting quality
  • preservation
  • access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)606679557
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

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      32.771354 -117.193327
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