Coverart for item
The Resource Narrative advertising models and conceptualization in the digital age, Recep Yilmaz, editor

Narrative advertising models and conceptualization in the digital age, Recep Yilmaz, editor

Label
Narrative advertising models and conceptualization in the digital age
Title
Narrative advertising models and conceptualization in the digital age
Statement of responsibility
Recep Yilmaz, editor
Contributor
Editor
Subject
Language
eng
Summary
"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
Index
no index present
LC call number
HF6146.I58
LC item number
N37 2017
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Yilmaz, Recep
Series statement
Advances in marketing, customer relationship management, and e-services AMCRMES book series
http://library.link/vocab/subjectName
  • Internet advertising
  • Advertising copy
  • Advertising
  • Digital media
  • Advertising
  • Advertising copy
  • Digital media
  • Internet advertising
Label
Narrative advertising models and conceptualization in the digital age, Recep Yilmaz, editor
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
982043875
Dimensions
29 cm
Extent
xxii, 360 pages
Isbn
9781522523734
Lccn
2017000101
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)982043875
Label
Narrative advertising models and conceptualization in the digital age, Recep Yilmaz, editor
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
982043875
Dimensions
29 cm
Extent
xxii, 360 pages
Isbn
9781522523734
Lccn
2017000101
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)982043875

Library Locations

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      32.771354 -117.193327
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