The Resource Nation branding in modern history, edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
Nation branding in modern history, edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
Resource Information
The item Nation branding in modern history, edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Nation branding in modern history, edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power
- Language
- eng
- Extent
- 1 online resource (x, 290 pages)
- Contents
-
- PART I. Branding the nation and selling the state : case studies
- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister
- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm
- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia
- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog
- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin
- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn
- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte
- A new brand for postcommunist Europe / Beata Ociepka
- PART II. Promises and challenges of nation branding : commentaries on case studies
- Historicizing the relationship between nation branding and public diplomacy / Justin Hart
- Nation branding : a twenty-first century tradition / Melissa Aronczyk
- The history of nation branding and nation branding as history / Mads Mordhorst
- Isbn
- 9781785339240
- Label
- Nation branding in modern history
- Title
- Nation branding in modern history
- Statement of responsibility
- edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
- Subject
-
- Branding (Marketing) -- Political aspects -- Case studies
- Case studies
- Cultural diplomacy
- Cultural diplomacy -- History -- Case studies
- Electronic books
- HISTORY / Modern / 20th Century
- History
- National characteristics -- Political aspects
- National characteristics -- Political aspects -- Case studies
- POLITICAL SCIENCE -- Government | International
- POLITICAL SCIENCE -- International Relations | General
- Place marketing -- Political aspects -- Case studies
- Language
- eng
- Summary
- A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power
- Cataloging source
- DLC
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1964-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Viktorin, Carolin
- Gienow-Hecht, Jessica C. E.
- Estner, Annika
- Will, Marcel K.
- Series statement
- Explorations in culture and international history series
- Series volume
- Volume 9
- http://library.link/vocab/subjectName
-
- Cultural diplomacy
- Place marketing
- National characteristics
- Branding (Marketing)
- POLITICAL SCIENCE
- POLITICAL SCIENCE
- Cultural diplomacy
- National characteristics
- HISTORY / Modern / 20th Century
- Label
- Nation branding in modern history, edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst
- Control code
- on1043050542
- Extent
- 1 online resource (x, 290 pages)
- Form of item
- online
- Isbn
- 9781785339240
- Lccn
- 2018030595
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Note
- JSTOR
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 978178533924001
- 22573/ctvvx4dps
- Specific material designation
- remote
- System control number
- (OCoLC)1043050542
- Label
- Nation branding in modern history, edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst
- Control code
- on1043050542
- Extent
- 1 online resource (x, 290 pages)
- Form of item
- online
- Isbn
- 9781785339240
- Lccn
- 2018030595
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Note
- JSTOR
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 978178533924001
- 22573/ctvvx4dps
- Specific material designation
- remote
- System control number
- (OCoLC)1043050542
Subject
- Branding (Marketing) -- Political aspects -- Case studies
- Case studies
- Cultural diplomacy
- Cultural diplomacy -- History -- Case studies
- Electronic books
- HISTORY / Modern / 20th Century
- History
- National characteristics -- Political aspects
- National characteristics -- Political aspects -- Case studies
- POLITICAL SCIENCE -- Government | International
- POLITICAL SCIENCE -- International Relations | General
- Place marketing -- Political aspects -- Case studies
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Nation-branding-in-modern-history-edited-by/z7XZCmPL5Zo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Nation-branding-in-modern-history-edited-by/z7XZCmPL5Zo/">Nation branding in modern history, edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
