Coverart for item
The Resource New product models : practice, shortcomings, and desired improvements, Vijay Mahajan, Jerry Wind

New product models : practice, shortcomings, and desired improvements, Vijay Mahajan, Jerry Wind

Label
New product models : practice, shortcomings, and desired improvements
Title
New product models
Title remainder
practice, shortcomings, and desired improvements
Statement of responsibility
Vijay Mahajan, Jerry Wind
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
BET
http://library.link/vocab/creatorName
Mahajan, Vijay
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Wind, Yoram
  • Marketing Science Institute
Series statement
Report Marketing Science Institute
Series volume
no. 91-125
http://library.link/vocab/subjectName
  • New products
  • Product management
Label
New product models : practice, shortcomings, and desired improvements, Vijay Mahajan, Jerry Wind
Instantiates
Publication
Note
"October 1991."
Bibliography note
Includes bibliographical references (p. 12-13)
Control code
24947359
Dimensions
28 cm
Extent
38 p.
Other physical details
ill.
Label
New product models : practice, shortcomings, and desired improvements, Vijay Mahajan, Jerry Wind
Publication
Note
"October 1991."
Bibliography note
Includes bibliographical references (p. 12-13)
Control code
24947359
Dimensions
28 cm
Extent
38 p.
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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