Coverart for item
The Resource New vocabularies, old ideas : culture, Irishness and the advertising industry, Neil O'Boyle, (electronic resource)

New vocabularies, old ideas : culture, Irishness and the advertising industry, Neil O'Boyle, (electronic resource)

Label
New vocabularies, old ideas : culture, Irishness and the advertising industry
Title
New vocabularies, old ideas
Title remainder
culture, Irishness and the advertising industry
Statement of responsibility
Neil O'Boyle
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
O'Boyle, Neil
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
Series statement
Reimagining Ireland,
Series volume
v. 22
http://library.link/vocab/subjectName
  • Advertising
  • National characteristics, Irish
  • Civilization, Modern
  • Culture and globalization
Label
New vocabularies, old ideas : culture, Irishness and the advertising industry, Neil O'Boyle, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [185]-208) and index
Color
multicolored
Contents
The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign
Control code
ebr10600441
Dimensions
unknown
Extent
xiv, 217 p
Form of item
electronic
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)812911888
Label
New vocabularies, old ideas : culture, Irishness and the advertising industry, Neil O'Boyle, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [185]-208) and index
Color
multicolored
Contents
The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign
Control code
ebr10600441
Dimensions
unknown
Extent
xiv, 217 p
Form of item
electronic
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)812911888

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      32.771354 -117.193327
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