Coverart for item
The Resource Over the edge : how the pursuit of youth by marketers and the media has changed American culture, Leo Bogart

Over the edge : how the pursuit of youth by marketers and the media has changed American culture, Leo Bogart

Label
Over the edge : how the pursuit of youth by marketers and the media has changed American culture
Title
Over the edge
Title remainder
how the pursuit of youth by marketers and the media has changed American culture
Statement of responsibility
Leo Bogart
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Bogart, Leo
Index
index present
LC call number
HN90.M3
LC item number
B64 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Mass media and youth
  • Mass media and culture
  • Popular culture
  • Young consumers
  • Target marketing
Label
Over the edge : how the pursuit of youth by marketers and the media has changed American culture, Leo Bogart
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 275-305) and index
Contents
1. The exceptional enters the mainstream -- 2. The mutability of mores -- 3. The pursuit of youth -- 4. The wisdom of wooing young consumers -- 5. Protecting the innocent -- 6. labeling films -- 7. Labeling television -- 8. The business effects of TV labeling -- 9. Labeling other media -- 10. Back to the edge?
Control code
58472717
Dimensions
24 cm
Extent
xii, 323 p.
Isbn
9781566636339
Isbn Type
(alk. paper)
Lccn
2004056102
Label
Over the edge : how the pursuit of youth by marketers and the media has changed American culture, Leo Bogart
Publication
Bibliography note
Includes bibliographical references (p. 275-305) and index
Contents
1. The exceptional enters the mainstream -- 2. The mutability of mores -- 3. The pursuit of youth -- 4. The wisdom of wooing young consumers -- 5. Protecting the innocent -- 6. labeling films -- 7. Labeling television -- 8. The business effects of TV labeling -- 9. Labeling other media -- 10. Back to the edge?
Control code
58472717
Dimensions
24 cm
Extent
xii, 323 p.
Isbn
9781566636339
Isbn Type
(alk. paper)
Lccn
2004056102

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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