Coverart for item
The Resource Pro logo : brands as a factor of progress, Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour]

Pro logo : brands as a factor of progress, Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour]

Label
Pro logo : brands as a factor of progress
Title
Pro logo
Title remainder
brands as a factor of progress
Statement of responsibility
Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour]
Creator
Contributor
Subject
Language
  • eng
  • fre
  • eng
Action
Committed to retain
Cataloging source
DLC
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Chevalier, Michel
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD69.B7
LC item number
C474 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mazzalovo, Gerald
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Corporate image
  • Logos (Symbols)
  • Consumer behavior
  • Customer relations
Label
Pro logo : brands as a factor of progress, Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour]
Instantiates
Publication
Note
"First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"--Title page verso
Bibliography note
Includes bibliographical references and index
Control code
53013442
Dimensions
24 cm
Extent
xiv, 288 p., 32 p. of plates
Isbn
9781403918253
Isbn Type
(cloth)
Lccn
2003062315
Other physical details
ill. (some col.)
Label
Pro logo : brands as a factor of progress, Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour]
Publication
Note
"First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"--Title page verso
Bibliography note
Includes bibliographical references and index
Control code
53013442
Dimensions
24 cm
Extent
xiv, 288 p., 32 p. of plates
Isbn
9781403918253
Isbn Type
(cloth)
Lccn
2003062315
Other physical details
ill. (some col.)

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      32.771354 -117.193327
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