Coverart for item
The Resource Promotional decision making: practice and theory; : a study in marketing management, [by] Patrick J. Robinson [and] David J. Luck

Promotional decision making: practice and theory; : a study in marketing management, [by] Patrick J. Robinson [and] David J. Luck

Label
Promotional decision making: practice and theory; : a study in marketing management
Title
Promotional decision making: practice and theory;
Title remainder
a study in marketing management
Statement of responsibility
[by] Patrick J. Robinson [and] David J. Luck
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Robinson, Patrick J
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Luck, David Johnston
Series statement
McGraw-Hill Marketing Science Institute series
http://library.link/vocab/subjectName
  • Market surveys
  • Marketing research
Label
Promotional decision making: practice and theory; : a study in marketing management, [by] Patrick J. Robinson [and] David J. Luck
Instantiates
Publication
Bibliography note
Bibliography: p. 235-244
Control code
251117
Dimensions
25 cm
Extent
xxvi, 254 p.
Lccn
64025175
Other physical details
illus.
Label
Promotional decision making: practice and theory; : a study in marketing management, [by] Patrick J. Robinson [and] David J. Luck
Publication
Bibliography note
Bibliography: p. 235-244
Control code
251117
Dimensions
25 cm
Extent
xxvi, 254 p.
Lccn
64025175
Other physical details
illus.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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