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The Resource Psychological foundations of marketing, Allan J. Kimmel

Psychological foundations of marketing, Allan J. Kimmel

Label
Psychological foundations of marketing
Title
Psychological foundations of marketing
Statement of responsibility
Allan J. Kimmel
Creator
Subject
Language
eng
Summary
Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research
Cataloging source
DLC
http://library.link/vocab/creatorName
Kimmel, Allan J
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K55 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Psychological foundations of marketing, Allan J. Kimmel
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [252]-273) and index
Contents
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence
Control code
776536457
Dimensions
25 cm
Extent
xviii, 282 p.
Isbn
9780415620017
Lccn
2012017492
Other physical details
ill.
System control number
(OCoLC)776536457
Label
Psychological foundations of marketing, Allan J. Kimmel
Publication
Bibliography note
Includes bibliographical references (p. [252]-273) and index
Contents
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence
Control code
776536457
Dimensions
25 cm
Extent
xviii, 282 p.
Isbn
9780415620017
Lccn
2012017492
Other physical details
ill.
System control number
(OCoLC)776536457

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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