The Resource Reputation economics : why who you know is worth more than what you have, Joshua Klein
Reputation economics : why who you know is worth more than what you have, Joshua Klein
Resource Information
The item Reputation economics : why who you know is worth more than what you have, Joshua Klein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Reputation economics : why who you know is worth more than what you have, Joshua Klein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
-
- "As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.Welcome to the age of Reputation Economics:-Where Avis is currently discounting car rentals based on Twitter followers-Where Carnival Cruise Lines are offering free upgrades based on a Klout score-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online-Where Klout scores are being used to vet job applicationsThe value of individual reputation is already radically changing the way business is done"--
- "As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done. "--
- Language
- eng
- Edition
- First edition
- Extent
- 246 pages
- Isbn
- 9781137278623
- Label
- Reputation economics : why who you know is worth more than what you have
- Title
- Reputation economics
- Title remainder
- why who you know is worth more than what you have
- Statement of responsibility
- Joshua Klein
- Subject
-
- BUSINESS & ECONOMICS / Economics / General
- BUSINESS & ECONOMICS / Marketing / General
- Business networks -- Social aspects
- Economics -- Sociological aspects
- Electronic Commerce
- Electronic commerce -- Social aspects
- Austauschtheorie
- Marketing -- Social aspects
- Online social networks -- Economic aspects
- Online-Marketing
- Reputation -- Economic aspects
- Soziales Netzwerk
- Wirtschaftssoziologie
- Internet marketing -- Social aspects
- Language
- eng
- Summary
-
- "As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.Welcome to the age of Reputation Economics:-Where Avis is currently discounting car rentals based on Twitter followers-Where Carnival Cruise Lines are offering free upgrades based on a Klout score-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online-Where Klout scores are being used to vet job applicationsThe value of individual reputation is already radically changing the way business is done"--
- "As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done. "--
- Assigning source
-
- Provided by publisher
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1974-
- http://library.link/vocab/creatorName
- Klein, Josh
- Index
- index present
- LC call number
- HF5548.32
- LC item number
- .K576 2013
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Electronic commerce
- Marketing
- Internet marketing
- Reputation
- Online social networks
- Business networks
- Economics
- BUSINESS & ECONOMICS / Marketing / General
- BUSINESS & ECONOMICS / Economics / General
- Austauschtheorie
- Electronic Commerce
- Online-Marketing
- Soziales Netzwerk
- Wirtschaftssoziologie
- Label
- Reputation economics : why who you know is worth more than what you have, Joshua Klein
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 846912179
- Dimensions
- 24 cm
- Edition
- First edition
- Extent
- 246 pages
- Isbn
- 9781137278623
- Lccn
- 2013020565
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
- (OCoLC)846912179
- Label
- Reputation economics : why who you know is worth more than what you have, Joshua Klein
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 846912179
- Dimensions
- 24 cm
- Edition
- First edition
- Extent
- 246 pages
- Isbn
- 9781137278623
- Lccn
- 2013020565
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
- (OCoLC)846912179
Subject
- BUSINESS & ECONOMICS / Economics / General
- BUSINESS & ECONOMICS / Marketing / General
- Business networks -- Social aspects
- Economics -- Sociological aspects
- Electronic Commerce
- Electronic commerce -- Social aspects
- Austauschtheorie
- Marketing -- Social aspects
- Online social networks -- Economic aspects
- Online-Marketing
- Reputation -- Economic aspects
- Soziales Netzwerk
- Wirtschaftssoziologie
- Internet marketing -- Social aspects
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Reputation-economics--why-who-you-know-is-worth/bvBKkunSPAk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Reputation-economics--why-who-you-know-is-worth/bvBKkunSPAk/">Reputation economics : why who you know is worth more than what you have, Joshua Klein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
