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The Resource Reputation economics : why who you know is worth more than what you have, Joshua Klein

Reputation economics : why who you know is worth more than what you have, Joshua Klein

Label
Reputation economics : why who you know is worth more than what you have
Title
Reputation economics
Title remainder
why who you know is worth more than what you have
Statement of responsibility
Joshua Klein
Creator
Subject
Language
eng
Summary
  • "As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.Welcome to the age of Reputation Economics:-Where Avis is currently discounting car rentals based on Twitter followers-Where Carnival Cruise Lines are offering free upgrades based on a Klout score-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online-Where Klout scores are being used to vet job applicationsThe value of individual reputation is already radically changing the way business is done"--
  • "As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done. "--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Klein, Josh
Index
index present
LC call number
HF5548.32
LC item number
.K576 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Electronic commerce
  • Marketing
  • Internet marketing
  • Reputation
  • Online social networks
  • Business networks
  • Economics
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Economics / General
  • Austauschtheorie
  • Electronic Commerce
  • Online-Marketing
  • Soziales Netzwerk
  • Wirtschaftssoziologie
Label
Reputation economics : why who you know is worth more than what you have, Joshua Klein
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
846912179
Dimensions
24 cm
Edition
First edition
Extent
246 pages
Isbn
9781137278623
Lccn
2013020565
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)846912179
Label
Reputation economics : why who you know is worth more than what you have, Joshua Klein
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
846912179
Dimensions
24 cm
Edition
First edition
Extent
246 pages
Isbn
9781137278623
Lccn
2013020565
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)846912179

Library Locations

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      32.771354 -117.193327
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