The Resource Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario
Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario
Resource Information
The item Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Extent
- x, 467 p.
- Contents
-
- Getting started, 1837-1890 : Procter & Gamble in the commodity era
- From commodities to consumer goods : Ivory and the birth of the brand
- Assembling the elements of the enterprise, 1890-1945
- Science in the washing machine : the story of Tide
- An explosion in consumer products
- Procter & Gamble reinvents the paper products business
- Crest : a therapeutic breakthrough in oral care
- Learning from Augusta, Lima, and Albany
- The rely crisis
- Competition and global expansion
- Learning to compete in Japan
- The diaper wars
- En río revuelto : finding the formula in Mexico and Latin America
- Pantene : building a global beauty brand
- Reshaping Procter & Gamble
- Rewriting the rules : reconfiguring the supply chain
- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia
- Ivory, Crest, and Olay : redefining the boundaries of the brand
- Prescription for growth in health care
- Challenges in China
- Isbn
- 9781591391470
- Label
- Rising tide : lessons from 165 years of brand building at Procter & Gamble
- Title
- Rising tide
- Title remainder
- lessons from 165 years of brand building at Procter & Gamble
- Statement of responsibility
- Davis Dyer, Frederick Dalzell, Rowena Olegario
- Language
- eng
- Action
- Committed to retain
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Dyer, Davis
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD9999.S74
- LC item number
- P738 2004
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Dalzell, Frederick
- Olegario, Rowena
- http://library.link/vocab/subjectName
-
- Procter & Gamble Company
- Brand name products
- Product management
- Soap trade
- Label
- Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario
- Contents
- Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China
- Control code
- 52962935
- Dimensions
- 25 cm
- Extent
- x, 467 p.
- Isbn
- 9781591391470
- Lccn
- 2003019396
- Other physical details
- ill. (some col.)
- Label
- Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario
- Contents
- Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China
- Control code
- 52962935
- Dimensions
- 25 cm
- Extent
- x, 467 p.
- Isbn
- 9781591391470
- Lccn
- 2003019396
- Other physical details
- ill. (some col.)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Rising-tide--lessons-from-165-years-of-brand/LHWrwhAdix8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Rising-tide--lessons-from-165-years-of-brand/LHWrwhAdix8/">Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
