Coverart for item
The Resource Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario

Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario

Label
Rising tide : lessons from 165 years of brand building at Procter & Gamble
Title
Rising tide
Title remainder
lessons from 165 years of brand building at Procter & Gamble
Statement of responsibility
Davis Dyer, Frederick Dalzell, Rowena Olegario
Creator
Contributor
Subject
Genre
Language
eng
Action
Committed to retain
Cataloging source
DLC
http://library.link/vocab/creatorName
Dyer, Davis
Illustrations
illustrations
Index
index present
LC call number
HD9999.S74
LC item number
P738 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Dalzell, Frederick
  • Olegario, Rowena
http://library.link/vocab/subjectName
  • Procter & Gamble Company
  • Brand name products
  • Product management
  • Soap trade
Label
Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario
Instantiates
Publication
Contents
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China
Control code
52962935
Dimensions
25 cm
Extent
x, 467 p.
Isbn
9781591391470
Lccn
2003019396
Other physical details
ill. (some col.)
Label
Rising tide : lessons from 165 years of brand building at Procter & Gamble, Davis Dyer, Frederick Dalzell, Rowena Olegario
Publication
Contents
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China
Control code
52962935
Dimensions
25 cm
Extent
x, 467 p.
Isbn
9781591391470
Lccn
2003019396
Other physical details
ill. (some col.)

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...