Coverart for item
The Resource Squeezed : what you don't know about orange juice, Alissa Hamilton

Squeezed : what you don't know about orange juice, Alissa Hamilton

Label
Squeezed : what you don't know about orange juice
Title
Squeezed
Title remainder
what you don't know about orange juice
Statement of responsibility
Alissa Hamilton
Title variation
What you don't know about orange juice
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
CDX
http://library.link/vocab/creatorName
Hamilton, Alissa
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Yale agrarian studies series
http://library.link/vocab/subjectName
  • Orange juice industry
  • Orange juice
  • BUSINESS & ECONOMICS
  • TECHNOLOGY & ENGINEERING
  • Orange juice
  • Orange juice industry
  • Florida
  • Orangensaft
  • Obstverarbeitende Industrie
  • Florida
Summary expansion
Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons behind OJs popularity or understand the processes by which the juice is produced?In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the armys need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDAs decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even not from concentrate orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced
Label
Squeezed : what you don't know about orange juice, Alissa Hamilton
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight
Control code
ocn406178811
Dimensions
unknown
Extent
1 online resource (xxvii, 247 pages, 8 unnumbered pages of plates)
Form of item
online
Isbn
9781282352162
Lccn
2008049893
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
JSTOR
Other control number
9786612089671
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 208967
  • 22573/ctt113cdm
  • b4197673-d5b9-4050-be71-2123a6ecd3f0
Specific material designation
remote
System control number
(OCoLC)406178811
Label
Squeezed : what you don't know about orange juice, Alissa Hamilton
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight
Control code
ocn406178811
Dimensions
unknown
Extent
1 online resource (xxvii, 247 pages, 8 unnumbered pages of plates)
Form of item
online
Isbn
9781282352162
Lccn
2008049893
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
JSTOR
Other control number
9786612089671
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 208967
  • 22573/ctt113cdm
  • b4197673-d5b9-4050-be71-2123a6ecd3f0
Specific material designation
remote
System control number
(OCoLC)406178811

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...