Coverart for item
The Resource Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]

Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]

Label
Strategic brand management : new approaches to creating and evaluating brand equity
Title
Strategic brand management
Title remainder
new approaches to creating and evaluating brand equity
Statement of responsibility
Jean-Noël Kapferer ; [translated by Philip Gibbs]
Creator
Subject
Language
  • eng
  • fre
  • eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kapferer, Jean-Noël
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
K37 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Brand name products
Label
Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 309-319) and index
Control code
29389852
Dimensions
25cm
Extent
v, 341 p.
Isbn
9780029170458
Lccn
93042424
Other physical details
ill.
Label
Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]
Publication
Bibliography note
Includes bibliographical references (p. 309-319) and index
Control code
29389852
Dimensions
25cm
Extent
v, 341 p.
Isbn
9780029170458
Lccn
93042424
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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