Coverart for item
The Resource Strategic communications for nonprofits : a step-by-step guide to working with the media, Kathy Bonk ... [et al.] ; foreword by Larry Kirkman

Strategic communications for nonprofits : a step-by-step guide to working with the media, Kathy Bonk ... [et al.] ; foreword by Larry Kirkman

Label
Strategic communications for nonprofits : a step-by-step guide to working with the media
Title
Strategic communications for nonprofits
Title remainder
a step-by-step guide to working with the media
Statement of responsibility
Kathy Bonk ... [et al.] ; foreword by Larry Kirkman
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD62.6
LC item number
.B66 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1953-
  • 1953-
http://library.link/vocab/relatedWorkOrContributorName
  • Bonk, Kathy
  • Bonk, Kathy
  • Communications Consortium Media Center
Series statement
Jossey-Bass nonprofit guidebook series
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Corporations
  • Corporations
  • Nonprofit organizations
  • Organisations non lucratives
  • Relations publiques
  • Gestion
  • Médias
  • Communication
Label
Strategic communications for nonprofits : a step-by-step guide to working with the media, Kathy Bonk ... [et al.] ; foreword by Larry Kirkman
Instantiates
Publication
Note
  • "A publication of the Communications Consortium Media Center."
  • Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999
Bibliography note
Includes bibliographical references and index
Contents
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation
Control code
226355799
Dimensions
28 cm
Edition
2nd ed
Extent
xxii, 177 p.
Isbn
9780470181546
Lccn
2008027253
Other physical details
ill.
System control number
(OCoLC)226355799
Label
Strategic communications for nonprofits : a step-by-step guide to working with the media, Kathy Bonk ... [et al.] ; foreword by Larry Kirkman
Publication
Note
  • "A publication of the Communications Consortium Media Center."
  • Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999
Bibliography note
Includes bibliographical references and index
Contents
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation
Control code
226355799
Dimensions
28 cm
Edition
2nd ed
Extent
xxii, 177 p.
Isbn
9780470181546
Lccn
2008027253
Other physical details
ill.
System control number
(OCoLC)226355799

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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