Coverart for item
The Resource Strategic marketing for nonprofit organizations, Alan R. Andreasen, Philip Kotler

Strategic marketing for nonprofit organizations, Alan R. Andreasen, Philip Kotler

Label
Strategic marketing for nonprofit organizations
Title
Strategic marketing for nonprofit organizations
Statement of responsibility
Alan R. Andreasen, Philip Kotler
Creator
Contributor
Subject
Language
eng
Summary
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Cataloging source
DLC
http://library.link/vocab/creatorDate
1934-
http://library.link/vocab/creatorName
Andreasen, Alan R.
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K6312 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kotler, Philip
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Nonprofit organizations
  • Marketing
  • Nonprofit-Bereich
  • Soziomarketing
  • Strategisches Management
Label
Strategic marketing for nonprofit organizations, Alan R. Andreasen, Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
154685506
Dimensions
24 cm
Edition
7th ed
Extent
xxii, 504 pages
Isbn
9780131753723
Lccn
2007032487
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)154685506
Label
Strategic marketing for nonprofit organizations, Alan R. Andreasen, Philip Kotler
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
154685506
Dimensions
24 cm
Edition
7th ed
Extent
xxii, 504 pages
Isbn
9780131753723
Lccn
2007032487
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)154685506

Library Locations

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      32.771354 -117.193327
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