Coverart for item
The Resource Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)

Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)

Label
Successfully marketing clinical trial results : winning in the healthcare business
Title
Successfully marketing clinical trial results
Title remainder
winning in the healthcare business
Statement of responsibility
Günter Umbach
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Umbach, Günter
Illustrations
  • illustrations
  • portraits
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
http://library.link/vocab/subjectName
  • Drugs
  • Drugs
Label
Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [197]-198)
Color
multicolored
Contents
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action
Control code
EBC647644
Dimensions
unknown
Extent
xiii, 198 p.
Form of item
  • online
  • electronic
Other physical details
col. ill., port
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Specific material designation
remote
System control number
  • (MiAaPQ)EBC647644
  • (Au-PeEL)EBL647644
  • (CaPaEBR)ebr10438443
  • (OCoLC)700706393
Label
Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [197]-198)
Color
multicolored
Contents
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action
Control code
EBC647644
Dimensions
unknown
Extent
xiii, 198 p.
Form of item
  • online
  • electronic
Other physical details
col. ill., port
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Specific material designation
remote
System control number
  • (MiAaPQ)EBC647644
  • (Au-PeEL)EBL647644
  • (CaPaEBR)ebr10438443
  • (OCoLC)700706393

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      32.771354 -117.193327
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