Coverart for item
The Resource The Hunger Games : Catching Fire, Mohanbir Sawhney, Pallavi Goodman

The Hunger Games : Catching Fire, Mohanbir Sawhney, Pallavi Goodman

Label
The Hunger Games : Catching Fire
Title
The Hunger Games
Title remainder
Catching Fire
Statement of responsibility
Mohanbir Sawhney, Pallavi Goodman
Creator
Contributor
Author
Subject
Language
eng
Summary
After the successful release of the first Hunger Games film in 2012, the film's distributor, Lionsgate, was preparing to release the next movie in the series, Hunger Games: Catching Fire. Fan expectations had grown after the success of Hunger Games and Lionsgate faced the challenge of keeping moviegoers interested and engaged in another Hunger Games movie. In an era marked by the rising popularity of digital and social media, Lionsgate knew that attracting fans to a sequel meant pushing the boundaries of traditional marketing tactics.Digital brand storytelling is about using digital media in a holistic way to tell a brand story and build excitement for an audience. Brand storytelling seeks to make a connection with the audience by giving them an emotional experience that resonates with them. While Lionsgate was aware that traditional marketing would need to be blended with a digital campaign to bring in moviegoers, it also needed to strike a careful balance between the two and choose the appropriate platforms to tell a cohesive story. Should Lionsgate launch a brand storytelling campaign to appeal to fans? Lionsgate's comparatively small marketing team gathered to brainstorm about how to execute such a campaign and position the film for another big success
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Sawhney, Mohanbir
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Goodman, Pallavi
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Lions Gate Films
  • Motion pictures
Target audience
specialized
Label
The Hunger Games : Catching Fire, Mohanbir Sawhney, Pallavi Goodman
Instantiates
Publication
Note
Originally published in Sawhney, M., & Goodman, P. (2016). The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling.5-415-750. Evanston, IL: Kellogg School of Management, Northwestern University
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003789
Extent
1 online resource
Form of item
online
Isbn
9781526428882
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1023552265
Label
The Hunger Games : Catching Fire, Mohanbir Sawhney, Pallavi Goodman
Publication
Note
Originally published in Sawhney, M., & Goodman, P. (2016). The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling.5-415-750. Evanston, IL: Kellogg School of Management, Northwestern University
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003789
Extent
1 online resource
Form of item
online
Isbn
9781526428882
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1023552265

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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