The Resource The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev
The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev
Resource Information
The item The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight
- Language
- eng
- Edition
- First edition
- Extent
- x, 240 pages
- Isbn
- 9781250107527
- Label
- The Kim Kardashian principle : why shameless sells (and how to do it right)
- Title
- The Kim Kardashian principle
- Title remainder
- why shameless sells (and how to do it right)
- Statement of responsibility
- Jeetendr Sehdev
- Language
- eng
- Summary
- How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Sehdev, Jeetendr
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .S44 2017
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Celebrities in mass media
- Fame
- Social media
- Internet marketing
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Label
- The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 947146200
- Dimensions
- 22 cm
- Edition
- First edition
- Extent
- x, 240 pages
- Isbn
- 9781250107527
- Lccn
- 2016044919
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)947146200
- Label
- The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 947146200
- Dimensions
- 22 cm
- Edition
- First edition
- Extent
- x, 240 pages
- Isbn
- 9781250107527
- Lccn
- 2016044919
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)947146200
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/The-Kim-Kardashian-principle--why-shameless/QeXsE5U60dk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/The-Kim-Kardashian-principle--why-shameless/QeXsE5U60dk/">The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/The-Kim-Kardashian-principle--why-shameless/QeXsE5U60dk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/The-Kim-Kardashian-principle--why-shameless/QeXsE5U60dk/">The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
