Coverart for item
The Resource The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)

The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)

Label
The brand gym : a practical workout to gain and retain brand leadership
Title
The brand gym
Title remainder
a practical workout to gain and retain brand leadership
Statement of responsibility
David Taylor and David Nichols
Creator
Contributor
Subject
Genre
Language
eng
Summary
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Assigning source
Provided by publisher
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Taylor, David
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1967-
http://library.link/vocab/relatedWorkOrContributorName
  • Nichols, David
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Brand name products
  • Product management
Label
The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ebr10469803
Dimensions
25 cm
Dimensions
unknown
Edition
2nd ed
Extent
xiv, 239 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)698912588
Label
The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ebr10469803
Dimensions
25 cm
Dimensions
unknown
Edition
2nd ed
Extent
xiv, 239 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)698912588

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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