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The Resource The economics and financing of media companies, Robert G. Picard

The economics and financing of media companies, Robert G. Picard

Label
The economics and financing of media companies
Title
The economics and financing of media companies
Statement of responsibility
Robert G. Picard
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Picard, Robert G
Illustrations
illustrations
Index
index present
LC call number
P96.E25
LC item number
P528 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Mass media
Label
The economics and financing of media companies, Robert G. Picard
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms
Control code
657270860
Dimensions
24 cm
Edition
2nd ed
Extent
ix, 274 p.
Isbn
9780823232574
Isbn Type
(pbk. : alk. paper)
Lccn
2010033993
Other physical details
ill.
System control number
(OCoLC)657270860
Label
The economics and financing of media companies, Robert G. Picard
Publication
Bibliography note
Includes bibliographical references and index
Contents
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms
Control code
657270860
Dimensions
24 cm
Edition
2nd ed
Extent
ix, 274 p.
Isbn
9780823232574
Isbn Type
(pbk. : alk. paper)
Lccn
2010033993
Other physical details
ill.
System control number
(OCoLC)657270860

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