Coverart for item
The Resource The expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen

The expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen

Label
The expressive organization : linking identity, reputation, and the corporate brand
Title
The expressive organization
Title remainder
linking identity, reputation, and the corporate brand
Statement of responsibility
edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.E93 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Schultz, Majken
  • Hatch, Mary Jo
  • Holten Larsen, Mogens
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Business communication
  • Branding (Marketing)
Label
The expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska
Control code
43798417
Dimensions
24 cm
Extent
xv, 292 p.
Isbn
9780198297796
Lccn
00037459
Other physical details
ill.
Label
The expressive organization : linking identity, reputation, and the corporate brand, edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen
Publication
Bibliography note
Includes bibliographical references and index
Contents
Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska
Control code
43798417
Dimensions
24 cm
Extent
xv, 292 p.
Isbn
9780198297796
Lccn
00037459
Other physical details
ill.

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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