The Resource The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan
The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan
Resource Information
The item The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"--
- Language
- eng
- Extent
- viii, 280 pages
- Contents
-
- What sustainability has come to mean
- The green bundle
- No substitute for quality
- A status update
- A healthy perspective
- Put money in context
- An emotional connection
- The pitfalls of greenwashing
- Sending a clear signal
- Conclusion : reaching the convenient environmentalist
- Isbn
- 9781503600867
- Label
- The green bundle : pairing the market with the planet
- Title
- The green bundle
- Title remainder
- pairing the market with the planet
- Statement of responsibility
- Magali A. Delmas with David Colgan
- Language
- eng
- Summary
- "The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"--
- Assigning source
- Provided by publisher
- Cataloging source
- CSt/DLC
- http://library.link/vocab/creatorName
- Delmas, Magali A.,
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5413
- LC item number
- .D45 2018
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1979-
- http://library.link/vocab/relatedWorkOrContributorName
- Colgan, David
- http://library.link/vocab/subjectName
-
- Green marketing
- Green products
- Consumer behavior
- BUSINESS & ECONOMICS
- Green marketing
- Green products
- Marketing
- Verbraucherverhalten
- Umweltbewusstsein
- Label
- The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist
- Control code
- 1005472321
- Dimensions
- 23 cm
- Extent
- viii, 280 pages
- Isbn
- 9781503600867
- Lccn
- 2017054456
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 14857931
- Other physical details
- illustrations
- System control number
- (OCoLC)1005472321
- Label
- The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist
- Control code
- 1005472321
- Dimensions
- 23 cm
- Extent
- viii, 280 pages
- Isbn
- 9781503600867
- Lccn
- 2017054456
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 14857931
- Other physical details
- illustrations
- System control number
- (OCoLC)1005472321
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/The-green-bundle--pairing-the-market-with-the/MRlK-Gqt4Fo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/The-green-bundle--pairing-the-market-with-the/MRlK-Gqt4Fo/">The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
