Coverart for item
The Resource The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler

Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
Title
The marketer's guide to public relations
Title remainder
how today's top companies are using the new PR to gain a competitive edge
Statement of responsibility
Thomas L. Harris ; foreword by Philip Kotler
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1931-
http://library.link/vocab/creatorName
Harris, Thomas L.
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.H276 1991
Literary form
non fiction
Nature of contents
bibliography
Series statement
Wiley series on business strategy
http://library.link/vocab/subjectName
  • Corporations
  • Marketing
  • Corporate sponsorship
Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 298-299) and index
Control code
22003377
Dimensions
24 cm
Extent
xiv, 306 p.
Isbn
9780471618850
Lccn
90041327
Other physical details
ill.
Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler
Publication
Bibliography note
Includes bibliographical references (p. 298-299) and index
Control code
22003377
Dimensions
24 cm
Extent
xiv, 306 p.
Isbn
9780471618850
Lccn
90041327
Other physical details
ill.

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      32.771354 -117.193327
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