Coverart for item
The Resource The merchants of cool, a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston ; produced by Barak Goodman, Rachel Dretzin Goodman ; directed by Barak Goodman ; written by Rachel Dretzin Goodman, (videorecording)

The merchants of cool, a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston ; produced by Barak Goodman, Rachel Dretzin Goodman ; directed by Barak Goodman ; written by Rachel Dretzin Goodman, (videorecording)

Label
The merchants of cool
Title
The merchants of cool
Statement of responsibility
a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston ; produced by Barak Goodman, Rachel Dretzin Goodman ; directed by Barak Goodman ; written by Rachel Dretzin Goodman
Contributor
Subject
Genre
Language
eng
Summary
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America
Member of
Cataloging source
ESR
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
  • PBS DVD video
  • Frontline (Television program)
Language note
Closed-captioned
PerformerNote
Correspondent, Douglas Rushkoff
http://library.link/vocab/relatedWorkOrContributorName
  • Goodman, Barak
  • Goodman, Rachel Dretzin
  • Rushkoff, Douglas
  • 10/20 Productions
  • WGBH Educational Foundation
  • WGBH (Television station : Boston, Mass.)
Runtime
60
http://library.link/vocab/subjectName
  • Teenage consumers
  • Advertising and youth
  • Mass media and teenagers
  • Marketing
  • Marketing
  • Popular culture
  • Documentary television programs
Target audience
general
Technique
live action
Label
The merchants of cool, a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston ; produced by Barak Goodman, Rachel Dretzin Goodman ; directed by Barak Goodman ; written by Rachel Dretzin Goodman, (videorecording)
Instantiates
Publication
Note
Originally broadcast as a segment of the television program: Frontline
Color
multicolored
Configuration of playback channels
unknown
Control code
51627515
Dimensions
4 3/4 in
Dimensions
other
Extent
1 videocdisc (ca. 60 min.)
Medium for sound
videodisc
Other physical details
sd., col.
Publisher number
FROL-6909
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD
Video recording format
DVD
Label
The merchants of cool, a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston ; produced by Barak Goodman, Rachel Dretzin Goodman ; directed by Barak Goodman ; written by Rachel Dretzin Goodman, (videorecording)
Publication
Note
Originally broadcast as a segment of the television program: Frontline
Color
multicolored
Configuration of playback channels
unknown
Control code
51627515
Dimensions
4 3/4 in
Dimensions
other
Extent
1 videocdisc (ca. 60 min.)
Medium for sound
videodisc
Other physical details
sd., col.
Publisher number
FROL-6909
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD
Video recording format
DVD

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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