Coverart for item
The Resource The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer, (electronic resource)

The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer, (electronic resource)

Label
The new strategic brand management : advanced insights and strategic thinking
Title
The new strategic brand management
Title remainder
advanced insights and strategic thinking
Statement of responsibility
Jean-Noël Kapferer
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-No︠l︡ Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"--
Assigning source
Provided by publisher
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Kapferer, Jean-Noël
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
http://library.link/vocab/subjectName
Brand name products
Label
The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer, (electronic resource)
Instantiates
Publication
Note
Two columns to the page
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. Why is branding so strategic? -- pt. 2. The challenges of modern markets -- pt. 3. Creating and sustaining brand equity -- pt. 4. Brand valuation
Control code
ebr10538221
Dimensions
unknown
Edition
5th ed
Extent
xviii, 492 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)787845047
Label
The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer, (electronic resource)
Publication
Note
Two columns to the page
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. Why is branding so strategic? -- pt. 2. The challenges of modern markets -- pt. 3. Creating and sustaining brand equity -- pt. 4. Brand valuation
Control code
ebr10538221
Dimensions
unknown
Edition
5th ed
Extent
xviii, 492 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)787845047

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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