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The Resource True alignment : linking company culture with customer needs for extraordinary results, Edgar Papke

True alignment : linking company culture with customer needs for extraordinary results, Edgar Papke

Label
True alignment : linking company culture with customer needs for extraordinary results
Title
True alignment
Title remainder
linking company culture with customer needs for extraordinary results
Statement of responsibility
Edgar Papke
Creator
Subject
Language
eng
Summary
Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to: decipher customer expectations; define the brand as a solution to the customer's needs; turn the unique selling proposition into the mission; create a company culture where everyone is aligned to this vision - and responsible for living the brand promise; and more. Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment
Cataloging source
DLC
http://library.link/vocab/creatorName
Papke, Edgar
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.P2384 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Customer relations
  • Corporate culture
  • Corporate culture
  • Customer relations
  • Marketing
Label
True alignment : linking company culture with customer needs for extraordinary results, Edgar Papke
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
844726834
Dimensions
24 cm
Extent
xii, 224 p.
Isbn
9780814433362
Lccn
2013027430
Other physical details
ill.
System control number
(OCoLC)844726834
Label
True alignment : linking company culture with customer needs for extraordinary results, Edgar Papke
Publication
Bibliography note
Includes bibliographical references and index
Control code
844726834
Dimensions
24 cm
Extent
xii, 224 p.
Isbn
9780814433362
Lccn
2013027430
Other physical details
ill.
System control number
(OCoLC)844726834

Library Locations

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      32.771354 -117.193327
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