Coverart for item
The Resource Value proposition design : how to create products and services customers want, Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith

Value proposition design : how to create products and services customers want, Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith

Label
Value proposition design : how to create products and services customers want
Title
Value proposition design
Title remainder
how to create products and services customers want
Statement of responsibility
Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Creator
Contributor
Author
Subject
Language
eng
Summary
The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and manage products and servicescustomers actually want. Value Proposition Design is for anyone who has beenfrustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blewup, or simply disappointed by the failure of a good idea. The bookwill help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas thatwon't work. You'll learn the simple but comprehensiveprocess of designing and testing value propositions, taking theguesswork out of creating products and services that perfectlymatch customers' needs and desires. Practical exercises, illustrations and tools help youimmediately improve your product, service, or new business idea. Inaddition the book gives you exclusive access to an online companionon Strategyzer.com. You will be able to complete interactiveexercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectlyintegrates with the "Business Model Canvas" fromBusiness Model Generation, a tool embraced by startups and largecorporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodologyfor success, with value propositions that sell, embedded inprofitable business models
Member of
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Osterwalder, Alexander
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.O83 2014eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Pigneur, Yves
  • Bernarda, Greg
  • Smith, Alan
Series statement
Strategyzer series
http://library.link/vocab/subjectName
  • Customer services
  • Quality control
  • Production management
  • Business planning
  • Strategic planning
  • Customer relations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business planning
  • Customer relations
  • Customer services
  • Production management
  • Quality control
  • Strategic planning
Label
Value proposition design : how to create products and services customers want, Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce
Control code
896908439
Extent
1 online resource
Form of item
online
Isbn
9781118973103
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
LIBRARY COPY INCLUDES 1-USER PERPETUAL ACCESS TO EBOOK
Other physical details
color illustrations
http://library.link/vocab/ext/overdrive/overdriveId
1a4a56af-fa96-4035-ae7f-c4920260dc3a
Publisher number
EB00595883
Specific material designation
remote
System control number
(OCoLC)896908439
Label
Value proposition design : how to create products and services customers want, Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce
Control code
896908439
Extent
1 online resource
Form of item
online
Isbn
9781118973103
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
LIBRARY COPY INCLUDES 1-USER PERPETUAL ACCESS TO EBOOK
Other physical details
color illustrations
http://library.link/vocab/ext/overdrive/overdriveId
1a4a56af-fa96-4035-ae7f-c4920260dc3a
Publisher number
EB00595883
Specific material designation
remote
System control number
(OCoLC)896908439

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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