Coverart for item
The Resource Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno

Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno

Label
Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
Title
Yankee don't go home!
Title remainder
Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
Statement of responsibility
Julio Moreno
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Moreno, Julio
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
HD3616.M42
LC item number
M67 2003
Literary form
non fiction
Nature of contents
bibliography
Series statement
Luther Hartwell Hodges series on business, society, and the state
http://library.link/vocab/subjectName
  • Industrial policy
  • Capitalism
  • Consumption (Economics)
  • Mexico
  • United States
  • Advertising
  • Nationalism
  • Mexico
  • Mexico
  • J. Walter Thompson Company
  • Sears, Roebuck and Company
Label
Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [283]-307) and index
Contents
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico
Control code
52070591
Dimensions
25 cm
Extent
xi, 321 p.
Isbn
9780807854785
Isbn Type
(pbk. : alk. paper)
Lccn
2003007366
Other physical details
ill.
Label
Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno
Publication
Bibliography note
Includes bibliographical references (p. [283]-307) and index
Contents
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico
Control code
52070591
Dimensions
25 cm
Extent
xi, 321 p.
Isbn
9780807854785
Isbn Type
(pbk. : alk. paper)
Lccn
2003007366
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...