Commerce in color : race, consumer culture, and American literature, 1893-1933

The Resource Commerce in color : race, consumer culture, and American literature, 1893-1933

Label

Commerce in color : race, consumer culture, and American literature, 1893-1933

Title remainder

race, consumer culture, and American literature, 1893-1933

Statement of responsibility

James C. Davis

Language

eng

Summary

Annotation

Action

digitized

Cataloging source

DLC

Government publication

government publication of a state province territory dependency etc

Illustrations

illustrations

Index

index present

Language note

English

Literary form

non fiction

Nature of contents

dictionaries
bibliography

Series statement

Class, culture

Summary expansion

Commerce in Color exploresthe juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjectsincluding the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James's critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson's The Autobiography of an Ex-Colored Man as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the culture of consumption" and the culture of segregation," Dawson poses new and provocative questions about American culture and social history. Both an influential literary study and an absorbing historical read, Commerce in Color proves thatin Americaadvertising, publicity, and the development of the modern economy cannot be understood apart from the question of race. A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered." James Smethurst, University of Massachusetts James C. Davis is Assistant Professor of English at Brooklyn College. -- Provided by publisher

Context

Context of Commerce in color : race, consumer culture, and American literature, 1893-1933

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