The green bundle : pairing the market with the planet
Resource Information
The work The green bundle : pairing the market with the planet represents a distinct intellectual or artistic creation found in University of San Diego Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The green bundle : pairing the market with the planet
Resource Information
The work The green bundle : pairing the market with the planet represents a distinct intellectual or artistic creation found in University of San Diego Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The green bundle : pairing the market with the planet
- Title remainder
- pairing the market with the planet
- Statement of responsibility
- Magali A. Delmas with David Colgan
- Language
- eng
- Summary
- "The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"--
- Assigning source
- Provided by publisher
- Cataloging source
- CSt/DLC
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5413
- LC item number
- .D45 2018
- Literary form
- non fiction
- Nature of contents
- bibliography
Context
Context of The green bundle : pairing the market with the planetWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/resource/DFlD1Pk6eYo/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/resource/DFlD1Pk6eYo/">The green bundle : pairing the market with the planet</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
