Kotler, Philip
Resource Information
The person Kotler, Philip represents an individual (alive, dead, undead, or fictional) associated with resources found in University of San Diego Libraries.
The Resource
Kotler, Philip
Resource Information
The person Kotler, Philip represents an individual (alive, dead, undead, or fictional) associated with resources found in University of San Diego Libraries.
- Label
- Kotler, Philip
34 Items by the Person Kotler, Philip
Context
Context of Kotler, PhilipCreator of
- According to Kotler : the world's foremost authority on marketing answers your questions
- Chaotics : the business of managing and marketing in the age of turbulence
- Chaotics : the business of managing and marketing in the age of turbulence
- Confronting capitalism : real solutions for a troubled economic system
- Confronting capitalism : real solutions for a troubled economic system
- Good works : marketing and corporate initiatives that build a better world- and the bottom line
- Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
- Ingredient branding : making the invisible visible
- Marketing 3.0 : from products to customers to the human spirit
- Marketing 4.0 : moving from traditional to digital
- Marketing decision making : a model-building approach
- Marketing essentials
- Marketing for nonprofit organizations
- Marketing management : analysis, planning, implementation, and control
- Marketing moves : a new approach to profits, growth, and renewal
- Marketing places : attracting investment, industry, and tourism to cities, states, and nations
- Marketing professional services
- Principles of marketing
- Principles of marketing
- Principles of marketing
- Social marketing : influencing behaviors for good
- Social marketing : strategies for changing public behavior
- Standing room only : strategies for marketing the performing arts
- Strategic marketing for educational institutions
- Strategic marketing for nonprofit organizations
- The marketing of nations : a strategic approach to building national wealth
- The new competition
- Winning global markets : how businesses invest and prosper in the world's high-growth cities
Contributor of
- Cases and readings for marketing for nonprofit organizations
- High visibility
- Marketing decision making : a model-building approach
- Marketing models
- Simulation in social and administrative science; : overviews and case-examples
- Strategic marketing for nonprofit organizations
- Strategic marketing for nonprofit organizations
Author of
- Confronting capitalism : real solutions for a troubled economic system
- Confronting capitalism : real solutions for a troubled economic system
- Marketing 4.0 : moving from traditional to digital
- Principles of marketing
- Winning global markets : how businesses invest and prosper in the world's high-growth cities
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/resource/NPNCG0oib04/" typeof="Person http://bibfra.me/vocab/lite/Person"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/resource/NPNCG0oib04/">Kotler, Philip</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
