Corporate image
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The concept Corporate image represents the subject, aboutness, idea or notion of resources found in University of San Diego Libraries.
The Resource
Corporate image
Resource Information
The concept Corporate image represents the subject, aboutness, idea or notion of resources found in University of San Diego Libraries.
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- Corporate image
102 Items that share the Concept Corporate image
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- A philosophy of dress : rebuilding trust in the Brooks Brothers Brand (B)
- A philosophy of dress : rebuilding trust in the Brooks Brothers brand (A)
- A short guide to reputation risk
- Amazon.com, Inc. : the Zappos data crisis
- American Apparel : the plus-sized problem
- Amtrak Acela : the challenge of high-speed passenger rail service
- BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green"
- Barneys New York : a case of "shop and frisk"
- Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
- Benchmarking corporate international contributions
- Beyond logos : new definitions of corporate identity
- Blurred vision for Bausch & Lomb
- Brand Hollywood : selling entertainment in a global media age
- Brand anarchy : managing corporate reputation
- Brand, identity and corporate reputation
- Building a global image
- Building your company's good name : how to create & protect the reputation your organization wants & deserves
- Business and its public
- Carat USA : an e-mail gaffe and reputational furor (A)
- Carat USA : an e-mail gaffe and reputational furor (B)
- Carnival Cruise Lines : wreck of the Costa Concordia
- Communicating when your company is under siege : surviving public crisis
- Communicating when your company is under siege : surviving public crisis
- Communications strategies for changing times
- Connective branding : building brand equity in a demanding world
- Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
- Corporate advocacy : rhetoric in the information age
- Corporate branding : purpose/people/process : towards the second wave of corporate branding
- Corporate branding in Facebook fan pages : ideas for improving your brand value
- Corporate community relations : the principle of the neighbor of choice
- Corporate identity : making business strategy visible through design
- Corporate identity design
- Corporate image : communicating visions and values
- Corporate image management : a marketing discipline for the 21st century
- Corporate reputation : managing opportunities and threats
- Corporate reputation : managing opportunities and threats
- Creating a winning corporate image
- Creating corporate reputations : identity, image, and performance
- Crisis management by apology : corporate responses to allegations of wrongdoing
- Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews
- Designing B2B brands : lessons from Deloitte and 182,000 brand managers
- Designing corporate identity programs for small corporations
- Do good : embracing brand citizenship to fuel both purpose and profit
- Effective apology : mending fences, building bridges, and restoring trust
- Employer brand management : practical lessons from the world's leading employers
- Engaging employees through your brand
- Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
- F. Hoffman-LaRoche Ltd. : Avastin and a crisis in patient blindness
- Groupon goes public : communication strategy and challenges
- How to build a corporation's identity and project its image
- How to measure and manage your corporate reputation
- How to measure and manage your corporate reputation
- Image marketing : using public perceptions to attain business objectives
- Image wars : protecting your company when there's no place to hide
- J.C. Penney Company, Inc. : search engine optimization and JCPenney.com
- Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom
- Managing corporate reputation : a specially commissioned report
- Managing reputation with image and brands
- Managing the corporate image : the key to public trust
- Marketing aesthetics : the strategic management of brands, identity, and image
- Marketing corporate image : the company as your number one product
- Mead Johnson Nutrition Company : a controversy over Enfamil (A)
- Mead Johnson Nutrition Company : a controversy over enfamil (B)
- Measuring corporate community involvement
- Measuring operational and reputational risk : a practitioner's approach
- Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
- Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model
- Pro logo : brands as a factor of progress
- Progressive Insurance : paying a lawyer to defend your sister's killer
- Putting image repair to the test : quantitative applications of image restoration theory
- Redefining corporate soul : linking purpose & people
- Reputation : realizing value from the corporate image
- Reputation building, website disclosure and the case of intellectual capital
- Reputation marketing : building and sustaining your organization's greatest asset
- Reputation strategy and analytics in a hyper-connected world
- Reputation, image, and impression management
- Revival of the fittest : why good companies go bad and how great managers remake them
- Rumor in the market place : the social psychology of commercial hearsay
- Samsung v. Apple : a struggle over patent infringement claims
- Shaping a superior corporate image : a conference report
- Shaping the corporate image : an analytical guide for executive decision makers
- Signaling family firm identity : familiy firm identification and its effects on job seekers' perceptions about a potential employer
- Sony Corporation : the PlayStation network crash (A)
- Sourcebook on corporate image and corporate advocacy advertising
- Spanx, Inc. : accusations of product risk
- Taco Bell : how do we know it's safe to eat?
- Taco Bell Corporation : public perception and brand protection (A)
- Taco Bell Corporation : public perception and brand protection (B)
- Taco Bell Corporation : where's the beef?
- Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
- Target Corporation : reputational damage from a massive data breach
- The New York Times and Jayson Blair : all the news thats fit to print? (A)
- The New York Times and Jayson Blair : all the news thats fit to print? (B)
- The company image : building your identity and influence in the marketplace
- The corporate personality : an inquiry into the nature of corporate identity
- The economist intelligence unit guide to building a global image
- The expressive organization : linking identity, reputation, and the corporate brand
- The power of logos : how to create effective company logos
- Wal-Mart Stores, Inc. : image issues for the world's largest retailer
- Waltzing with the raptors : a practical roadmap to protecting your company's reputation
- When a brand draws the line : Fred Perry halts sales to disavow far-right group
- Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/resource/Ow8glWS2NvA/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/resource/Ow8glWS2NvA/">Corporate image</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
