Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Resource Information
The instance Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther represents a material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
The Resource
Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Resource Information
The instance Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther represents a material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
- Label
- Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
- Title remainder
- strategies for reaching the new hybrid consumer
- Statement of responsibility
- Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
- Bibliography note
- Includes bibliographic references and index
- Control code
- 48935568
- Dimensions
- 24 cm
- Extent
- xxviii, 336 p.
- Isbn
- 9780130650757
- Other physical details
- ill.
- Record ID
- .b16369014
Context
Context of Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. GuntherEmbed
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/resource/YFYRkB3Kn8I/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/resource/YFYRkB3Kn8I/">Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
