Adcreep : the case against modern marketing

Resource Information

The work Adcreep : the case against modern marketing represents a distinct intellectual or artistic creation found in University of San Diego Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

Adcreep : the case against modern marketing

Title remainder

the case against modern marketing

Statement of responsibility

Mark Bartholomew

Creator

• Bartholomew, Mark, 1971-

Author

• Bartholomew, Mark, 1971-

Subject

• Advertising laws
• Advertising laws -- United States
• Marketing -- Law and legislation
• Advertising -- Social aspects
• Marketing -- Social aspects
• Marketing -- Social aspects -- United States
• United States
• Marketing -- Law and legislation -- United States
• Advertising -- Social aspects -- United States

Language

eng

Summary

Adcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide in plain sight, converting historically ad-free spaces into commercial canvases by infiltrating schools and national parklands. At other times, they rely on social media to mask their role, mobilizing everyone from celerities to your friends and relatives to clandestinely convey their messages for them. Through it all, the legislators and judges charged with protecting consumers stand idly by, increasingly numb to the onslaught of commercial come-ons. The end result is that corporate America not only knows you better than ever before, but can reach you at almost any moment, often without your awareness, dramatically tilting the historical balance of power between advertiser and audience. Mark Bartholomew reveals the consequences of life in a world of nonstop selling, drawing from psychological experiments, marketing texts, communications theory, and the history of advertising. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. -- Inside jacket flap

Cataloging source

CSt/DLC

Index

index present

LC call number

KF1614

LC item number

.B37 2017

Literary form

non fiction

Nature of contents

bibliography