The economics and financing of media companies, Robert G. Picard
Resource Information
The instance The economics and financing of media companies, Robert G. Picard represents a material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
The Resource
The economics and financing of media companies, Robert G. Picard
Resource Information
The instance The economics and financing of media companies, Robert G. Picard represents a material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
- Label
- The economics and financing of media companies, Robert G. Picard
- Statement of responsibility
- Robert G. Picard
- Bibliography note
- Includes bibliographical references and index
- Contents
- Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms
- Control code
- 657270860
- Dimensions
- 24 cm
- Edition
- 2nd ed
- Extent
- ix, 274 p.
- Isbn
- 9780823232574
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2010033993
- Other physical details
- ill.
- Record ID
- .b30517436
- System control number
- (OCoLC)657270860
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/resource/tlfvFxc0QfM/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/resource/tlfvFxc0QfM/">The economics and financing of media companies, Robert G. Picard</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
