Nation branding in modern history
Resource Information
The work Nation branding in modern history represents a distinct intellectual or artistic creation found in University of San Diego Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Nation branding in modern history
Resource Information
The work Nation branding in modern history represents a distinct intellectual or artistic creation found in University of San Diego Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Nation branding in modern history
- Statement of responsibility
- edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
- Subject
-
- Branding (Marketing) -- Political aspects -- Case studies
- Case studies
- Cultural diplomacy
- Cultural diplomacy -- History -- Case studies
- Electronic books
- HISTORY / Modern / 20th Century
- History
- National characteristics -- Political aspects
- National characteristics -- Political aspects -- Case studies
- POLITICAL SCIENCE -- Government | International
- POLITICAL SCIENCE -- International Relations | General
- Place marketing -- Political aspects -- Case studies
- Language
- eng
- Summary
- A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power
- Cataloging source
- DLC
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- Explorations in culture and international history series
- Series volume
- Volume 9
Context
Context of Nation branding in modern historyWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/resource/uEzyJKILdHU/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/resource/uEzyJKILdHU/">Nation branding in modern history</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
