Coverart for item
The Resource Anime's media mix : franchising toys and characters in Japan, Marc Steinberg, (electronic resource)

Anime's media mix : franchising toys and characters in Japan, Marc Steinberg, (electronic resource)

Label
Anime's media mix : franchising toys and characters in Japan
Title
Anime's media mix
Title remainder
franchising toys and characters in Japan
Statement of responsibility
Marc Steinberg
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1977-
http://library.link/vocab/creatorName
Steinberg, Marc
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
http://library.link/vocab/subjectName
  • Character merchandising
  • Character toys
  • Cartoon characters
  • Comic strip characters
  • Animated television programs
  • Animated films
  • Comic books, strips, etc.
Label
Anime's media mix : franchising toys and characters in Japan, Marc Steinberg, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption
Control code
ebr10555668
Dimensions
unknown
Extent
xvii, 314 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)794492279
Label
Anime's media mix : franchising toys and characters in Japan, Marc Steinberg, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption
Control code
ebr10555668
Dimensions
unknown
Extent
xvii, 314 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)794492279

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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